Whilst sorting a friends recycling I stumbled across a newspaper supplement (don't knock it I found Not on the High Street catalogue this way).
The Times: Mapping British Businesses...Big brands
It is mainly about larger companies but one particular article makes interesting reading whilst giving some good advice and tips:
You can't beat the market.
"Mary Portas believes market stalls are the way to save the ailing high street"
I sat down to read more.... pieces of text started to leap out at me, especially this regarding branding:
Jori White, PR company, preaches a "three times" mantra: if your logo does not make it into people's homes or minds in at least three ways, you will be a fleeting memory, particluarly when renting a market space on a casual basis, as you will not reap the benefits of a regular pitch.
A regular of Camden Market offered some tips:
*Keep your prices sensible. If you make your own stuff, work out your base costs and labour involved, and multiply it by one and a half or two.
*Make sure your stall is eye-catching, bold and colourful.
*Engage with customers, build up rapport and get feedback. the most important advertising tool, even in this digital age, is word of mouth.
*The first six months will be a write-off. You will need time to get your product and target-audience right.
Lastly * Most important things are hot flask, warm clothing and good manners.